Monday, January 4, 2010

Where have all the cowboys gone?

Three-line ad from the London Times, December 29, 1913:

Men wanted for hazardous journey, small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful, honour and recognition in case of success.

5000 volunteers queued up in response to this advertisement, posted by Ernest Shackleton seeking crewmen for his Antarctic expedition.

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